Thursday, March 25, 2010

Brand ReVamping

Here's my new Side Stitch design comic. For those of you who aren't familiar, BBR Creative encourages its employees to take turns doing a blog on the BBR website. When my turn comes around, I draw a design-related comic and post it. And now, about the comic:

Had the Vampire Empire survived their initial brand meeting, they would have realized that it’s best for an agency to get to know a client before diving head first into the image-revamping process. This would have ensured that the designers knew that vampires and sunlight don’t really mix well. And if the logo didn’t immediately vaporize the Vampire Empire’s council, it would have eventually driven a stake into the club’s image.

Maybe the “online agency” was afraid of vampires. Or clowns. Or vampire clowns. Maybe they were werewolves! Or, maybe they were just trying to make a quick dollar. Don’t only do a job quickly — do it right. Though, I’d imagine trying to make the denizens of the night “more appealing” would be a daunting task. Perhaps some things are best left alone?

Notes about this comic:
I omitted a pun out of spacial necessity, but I thought I’d include it in this section: “No members means no revenue! We’ll have to get day jobs!”

I always have fun with the silly logos I do for these comics. The “existing” Vampire Empire logo was a “V” & “E” shaped to resemble vampire teeth. And the “revamped” logo features a rejoicing figure whose cape is forming a sun. Well, maybe he’s writhing.

I had a few Vampire Empire tagline options on the table. Here are some that were frontrunners:
“Eternity, for life.”
“Eternity now.”
“A brighter nightlife.”
“Live long and party.”

OH, and if anyone knows a decent comic lettering font, please let me know. I hand-drew all the lettering in Photoshop and it was quite a task.



  1. verrrry nice!!!
    is this the comic you've been working on lately???

    i like that "eternity, for life" ;))

  2. the vampire looks silly just like me :D hahah

  3. about the Kafka, yes i know it was done by one of your friends (one of the booksketch members?).
    im just saying that all is GREAT! :))

    have a nice weekend ok!


  4. 13 page comic and a band poster????!!!
    thats cool!
    im waiting ok! :D

  5. it's me.
    i was just doing silly :D