Here are the second and third illustrations done for my friend Jody's design school project. Again, the concept is to illustrate that one can really tell the difference when using Lemi Shine to clean residue left by hard water in dishwashers.
My personal favorite of the three shows Lemi Shine being sprinkled in front of a "dirty mouth."
The third illustration features Lemi Shine passing in front of a grimy work boot. The tamest of the three, but still gets across the same "Wow, look at the contrast!" feel (on a slightly less zany level).